Home Depot expands in-store AI shopping assistant
Home Depot is widening rollout of its AI-powered in-store assistant, putting generative AI tools directly into the path of purchase decisions.
Netflix, Prime Video diverge sharply on international content sourcing
Non-US titles make up nearly two-thirds of both Netflix and Prime Video’s US catalogs, far ahead of Hulu and Paramount+.
Amazon Ads pitches self-service streaming TV to small businesses
Amazon Ads has expanded its self-service Sponsored TV product to small U.S. businesses that don’t sell on Amazon, offering no minimum spend and access to Prime Video inventory.
Gemini Spark gains control over Google Photos libraries
Google is rolling out Gemini Spark capabilities that let the AI agent edit images, curate and share albums, and turn photos like concert flyers into calendar events.
Streaming latency now costs subscribers, survey finds
Big Blue Marble surveyed 5,027 consumers across seven markets and found 62 percent of live sports viewers have seen results or social reactions before the action reached their screen.
Albertsons feeds shopper data into YouTube, DV360 with Keurig Dr Pepper as launch brand
Albertsons Media Collective now streams first-party shopper data into YouTube and Display & Video 360, enabling SKU-level, closed-loop sales measurement via LiveRamp for advertisers targeting its 50 million loyalty members.
Don Lemon launches 24/7 channel with FAST operator Swerve TV
Don Lemon is launching a 24/7 television network, the Don Lemon Channel, through his Lemon Media Network in partnership with FAST operator Swerve TV.
Apple TV leads HBO Max entering final Emmys night
After two nights of Emmy ceremonies covering 102 categories, Apple TV holds 19 awards led by Widow’s Bay’s 8 wins, ahead of HBO/HBO Max’s 16 led by DTF St. Louis’s 6, with Netflix trailing at 13.
Media and tech’s leadership pipeline is an inbred family tree, essay argues
A Media War & Peace essay argues that Big Media and Big Tech’s leadership crisis stems from executive homogeneity, not technology.
Nielsen names ex-Netflix ad sales chief Peter Naylor as first Chief Client Officer
Nielsen appointed Peter Naylor as its first Chief Client Officer, reporting to CEO Karthik Rao, to work with sales, product and research teams on client needs.
Comscore adds measurement for sponsored ads inside AI chat
Comscore’s AI Intelligence now measures sponsored chat-based advertising in tools like ChatGPT, tracking how paid placements affect traffic and behavior. Early travel-category data shows sponsored-ad presence in hotel prompts jumped from 6% in March 2026 to 24% in May.
Marketers split on where CTV budgets and identity fit
A Marketing Brew survey of readers found little consensus on CTV: 24% fund it from performance budgets, 17% treat it as its own line item, and just 8% pull from TV/video budgets.
CNN ad chief: AI sharpens targeting, but sales stays a human job
CNN’s Guy Griggs describes how the network is using AI and first-party data to refine ad targeting and outcomes as part of a broader transformation strategy.
FX’s Landgraf intervened to save Adults after a season one ratings flatline
FX’s Adults nearly died after weak season one ratings, but network chief John Landgraf made an unconventional request that reshaped season two. Creators Rebecca Shaw and Ben Kronengold detail the redirect in a new Q&A.
Brands start briefing creators to win over AI chatbots, not just audiences
Marketers now weigh two things when spending on creators: whether they move human audiences and whether they move algorithms inside AI platforms. That second factor hasn’t hit pricing yet, but it is already shaping creator briefs.
Patreon buys live-ticketing platform Moment to bundle events with memberships
Patreon has acquired Moment, the ticketing platform behind livestream events for podcasts like Pod Save America and artists like Justin Bieber, with plans to merge the two platforms.
Google locks in MrBeast for multiyear Gemini, Fitbit push
Google signed Jimmy Donaldson to a multiyear deal promoting Gemini, Google Health, and Fitbit, starting with a survival-themed video Sept. 5.
CNN’s free FAST channel finds an audience, not yet a business model
CNN Headlines has reached over 60 million people this year, with monthly time spent tripling and streams topping 5 million in a single day during the Iran War, CNN said.