Apple’s new operations chief inherits a two-decade innovation gap
John Ternus took over Apple this week. This opinion column argues Apple has coasted on design and reputation while Siri, Apple Music, Apple TV hardware, HomePod and its iWork apps all lag category leaders like Alexa, Spotify and Google.
Texans top NFL teams in offseason Instagram video views
Tubular Labs data shows the Houston Texans led all NFL teams in offseason Instagram video views, powered by mascot Toro’s prank clip topping 77 million views in a single day. Half the league cleared 100 million views this offseason.
Buyers say the 2026 upfront survived, but got a lot more complicated
Media buyers tell ADWEEK the upfront isn’t dying, but this year brought Disney’s first Super Bowl in decades, heavier sports commitments, an influx of streaming supply, and deal structures far more complex than the standard package.
LoopMe brand lift measurement integrates into The Trade Desk
LoopMe added its Brand Lift measurement to The Trade Desk’s Measurement Marketplace, letting advertisers launch studies and get results inside their existing dashboard without separate logins or accounts.
Unifast Media adds HelloYou TV’s FAST channels to ad sales roster
Unifast Media will handle advertising sales for five HelloYou TV FAST channels, including Real Madrid TV and W-Sport, across eight European markets. The deal covers video and premium CTV inventory as HelloYou expands its free streaming footprint.
Usage rights, not fees, are the real friction in creator deals
Marketers and agents tell Digiday that inconsistent usage-rights terms, not base fees, are driving up creator partnership costs. Brands increasingly seek perpetual usage, while pricing for paid usage, organic usage and exclusivity varies wildly with no shared standard.
Why AI-generated restaurant menus all look eerily the same
Restaurants are turning to generative AI for menu images, but the illustrations share an oddly smooth, symmetrical look. Reality Defender’s CTO says the models drew on a narrow “pleasing” corpus, so results resemble a Chili’s menu from 2015.
Retailers court brand budgets as Amazon, Walmart sit out ad showcase
At Ascendant Network’s Showcase in New York, executives from Home Depot, Albertsons, Instacart, DoorDash, Dollar General, Macy’s, and PayPal pitched data and audiences to marketers, distinguishing themselves from absent giants Amazon and Walmart.
Netflix renews its original podcast slate
Netflix is renewing early podcasts like Murder with My Husband and The Pete Davidson Show while adding new titles from Katt Williams and Harlan Coben.
How a meme page built a 95-million-follower content empire
Doing Things CEO Reid Hailey traces the company’s path from the anonymous Instagram meme account Shithead Steve to a 75-plus-employee studio behind Recess Therapy, Bob Does Sports, and Breezy Golf.
Livestreaming’s ad advantage hinges on keeping repetition in check
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Contributor: retail media builds brands, don’t blame it for marketers’ bad habits
An Adweek contributor rebuts Mark Ritson’s claim that retail media can’t build brands, citing causal modeling that shows retail media networks rank among the highest-ROI channels for advertisers.
YouTube’s Shorts habit undercuts its live sports ad pitch
Tubular Labs data shows YouTube functions as TV by the numbers, yet advertisers aren’t buying it that way. The gap traces to sports: viewers overwhelmingly consume sports content on YouTube through Shorts rather than long-form, TV-style viewing.
Creators own 91% of lawn care video uploads while media sits out
Lawn and yard care videos drew 3.3 billion U.S. YouTube views this year, but Tubular Labs data shows creators claimed 85% of views and 91% of uploads, leaving media companies with just 45 uploads total.
Disney’s $75M Ridley Scott film flops with $8M opening
The Dog Stars, starring Jacob Elordi and Margaret Qualley, finished fifth at the box office with just eight million dollars, after Disney moved its release from March to late August and marketed it as an action movie.
Dentsu buy-side lead: CTV is underrated as a performance channel, not just brand
Dentsu’s Head of AV Trading James Wilby argues advertisers view premium video and CTV too narrowly through a brand-building lens. With the right cost structures and metrics, he says, the same inventory can prove short-term sales impact too.
The oral history of YouTube TV’s decade-long climb to cable’s throne
Sportico traces YouTube TV from a 2015 rooftop-antenna prototype to a service that has reportedly surpassed 10 million subscribers today.
YouTube overtakes live TV in daily US viewing time
Attest’s 2026 attention economy report finds YouTube now claims 1 hour 46 minutes of the average American’s day versus 1 hour 31 minutes for live TV.
Why Netflix vs. YouTube isn’t the creator war it looks like
Netflix has signed more than 20 top YouTube creators in two years while YouTube quietly offers incentives to keep talent from leaving.
Netflix’s ‘GTA 6' extended look draws 31.1 million views in four days
Netflix’s exclusive 27-minute “GTA VI” extended look, live for only six hours before hitting YouTube, became the streamer’s most-viewed title last week with 31.1 million views, ranking No. 1 in 87 of 93 tracked countries.
AT&T-Time Warner precedent looms over Paramount-WBD antitrust fight
As state attorneys general sue to block Paramount’s $110 billion acquisition of Warner Bros. Discovery, lawyers and analysts point to the 2018 AT&T-Time Warner trial, where a judge rejected the government’s antitrust case and the merger closed.
MLS restores full U.S. Open Cup field as it hunts $400M TV deal
Backheeled reports MLS will return every club to the U.S.