Goalhanger takes ad sales in-house from January 2027
Advanced Television reports that Goalhanger is bringing advertising sales fully in-house starting January 2027, letting brands build cross-platform deals directly with its own commercial team rather than buying podcast ads as a standalone line item.
Comcast: multiscreen TV ad campaigns double incremental ROAS
TV Tech’s Phil Kurz reports that Comcast found multiscreen TV ad campaigns deliver double the incremental return on ad spend compared to single-screen buys.
Disney+ bundles with Indonesia’s Vidio, extends APAC distribution push
The Hollywood Reporter’s Patrick Brzeski reports Disney+ and Vidio are launching the Vidio Ultimate Disney+ All Screen Bundle, combining Disney films and Asian originals with Vidio’s local programming, live TV and sports rights like the Premier League and Champions League.
TikTok’s One Pay guarantees creators brand-deal payment within 30 days
Tubefilter’s James Hale reports that TikTok is launching One Pay, a feature within its TikTok One marketplace that pays creators for brand deals within 30 days of a video posting, with TikTok taking zero cut.
Delrahim: Paramount’s California exit threat on merger was ‘not a bluff’
TheWrap’s Lucas Manfredi reports that Paramount’s Makan Delrahim told TheGrill conference David Ellison’s threat to move the studio out of California absent a settlement was “not a bluff,” though he downplayed its role in the outcome, crediting a weak antitrust case instead.
Casey Bloys to run combined Paramount-Warner Bros. streaming business
Variety’s Michael Schneider reports that HBO chief Casey Bloys has won control of Paramount-Warner Bros.’ merged streaming operation, after Paramount’s Cindy Holland told colleagues she’s leaving ahead of the deal’s close.
TVision: creators win YouTube share, studios win attention scores
MediaPost’s Wayne Friedman reports that TVision found creator channels like MrBeast draw 63% of YouTube sessions versus 38% for studio channels, but studio content scores higher on “eyes on screen” attention, 35% to 26%.
Podcaster A.J. Gentile accuses manager Night Media of illegal talent brokering
The Ankler’s Natalie Jarvey reports that Why Files host A.J. Gentile filed a California Labor Commissioner complaint against Night Media, alleging the unlicensed management firm violated the Talent Agencies Act and owes him $743,988 in commission from one year of repping him.
Netflix plots ‘very broad’ theatrical run for KPop Demon Hunters sequel
Deadline’s Nellie Andreeva reports that Netflix co-CEO Ted Sarandos told Bloomberg’s Screentime the “KPop Demon Hunters” sequel, expected in 2029, will get a “big, broad, global” theatrical release.
NPR’s new content chief bets on video podcasts to rebuild its funnel
Nieman Lab’s Sarah Scire reports that NPR chief content officer Nadine Zylstra discussed acquiring Casey Newton and Kevin Roose’s Machine Gods, a deal Bloomberg previously reported was approaching five million dollars.
Future Today signs Volt Factor as AVOD distribution partner
Deadline’s Jesse Whittock reports Future Today becomes global AVOD partner for Volt Factor’s creator shows.
Slow Ventures adds 3 niche creators to its $64 million creator fund
Adweek’s Mark Stenberg reports that Slow Ventures has backed career-advice creator Erin McGoff, textile maker Will Lasry, and fisherman Kyle Lee with equity stakes of $1 million to $3 million.
How bar meetups became a 40,000-member CPG media and events company
Simon Owens’s Media Newsletter reports that Daniel Scharff turned informal CPG meetups into Startup CPG, now a 40,000-member Slack community with roughly 70 events a year, podcasts, newsletters and over 100 sponsors.
ShopMy turns creator posts into paid ads with new Spotlights tool
Tubefilter’s Sam Gutelle reports that ShopMy launched Spotlights, which repurposes top-performing creator content into paid ads inside Meta’s Partnership Ads and TikTok’s Spark Ads.
Netflix and WWE expand partnership to cover Japan programming
The Ankler’s Sean McNulty reports that Netflix and WWE have expanded their partnership into Japan, with Netflix becoming the exclusive home for all WWE programming in the country starting the next day.
BBDO NY loses CEO and CCO in post-merger shakeup
Adweek’s Alison Weissbrot reports that Emma Armstrong and Michael Aimette are departing BBDO NY, where they served as CEO and chief creative officer.
Geico quietly moves sports account to Omnicom’s Momentum
Sports Business Journal’s Terry Lefton reports that Geico shifted its sports and experiential account to Momentum without a review, leaving Octagon after a stint that began in 2023.
Aquila plans to expand cross-media measurement beyond video
MediaPost’s Joe Mandese reports that the ANA’s Aquila cross-media measurement service, at its Chicago conference, projected paying advertisers will more than double to 70 within a year.
New York’s film tax credit fuels production boom as L.A. slumps
Variety’s Ethan Shanfeld reports that New York’s 30% refundable tax credit, backed by an annual $800 million pot, has pushed production spending up 57% year-over-year to nearly $1.06 billion in the second quarter of 2026.
Viant execs: attention data should shift budget mid-flight, not just score reports
Adweek’s Ashley R. Cummings reports that at ADWEEK Exchange in Dallas, TVision’s Yan Liu showed attention beats reach as a quality signal, and Viant’s Tim Vanderhook urged marketers to shift spend toward higher-attention creative while campaigns are still running.
Shamrock Capital takes majority stake in Saylor, merges it with Mutiny
Adweek’s Mark Stenberg reports that Shamrock Capital made an eight-figure investment in social-first agency Saylor, taking a majority stake and merging it with Mutiny, a gaming-focused creative agency already in Shamrock’s portfolio.
Havas Lynx and JOE.co.uk tackle ED with a singing Viking puppet
Shots’ Jamie Madge covers Listen to Jordic, a stop-motion campaign from Havas Lynx Manchester and director Paul McDonnell at Light Farm Studios for JOE.co.uk’s World Heart Day push.