LERMA/ wins Real California Milk account
MediaPost’s Steve McClellan reports that LERMA/ was named agency of record for Real California Milk, the consumer brand of the California Milk Advisory Board, after a competitive review led by Mercer Island Group.
WARC: Big Tech’s ad-to-sales ratio nearly halves as revenue surges
Campaign US reports that WARC Media’s “Global Ad Trends” study found the world’s 25 biggest advertisers spending a shrinking share of revenue on ads.
SkyShowtime said to face closure as Comcast, Paramount weigh exit
Advanced Television reports that Comcast’s NBC and Paramount Skydance are considering shutting down SkyShowtime, their joint European streaming platform, after the service’s board sent CEO Monty Sarhan a letter weighing “strategic options.”
LinkedIn launches paid Advice Sessions for creator consulting
Tubefilter’s Sam Gutelle reports LinkedIn unveiled Advice Sessions, letting professional creators schedule and run paid consultations in-app, with Stripe payments for Business Premium subscribers paying $59.99 monthly, booking clients within a 30-day window.
Parade founder’s creator agency Devotion hires UTA’s Ed Victori as COO
Adweek’s Mark Stenberg reports that Cami Tellez’s creator marketing startup Devotion named Ed Victori, formerly of United Talent Agency and JUV Consulting, as its first chief operating officer after a year of rapid growth.
Electrify hires YouTube, VICE vets to deepen creator-funding push
Tubefilter’s Sam Gutelle reports that U.K. creator-economy financier Electrify, backer of YouTube hitmakers like Veritasium, has hired former VICE programming head Al Brown to lead editorial and ex-YouTube EMEA operations chief Patrick Walker to lead strategy.
Netflix France touts €7.20 return per €1 ad spend at first upfront
Advanced Television’s Nik Roseveare reports that Netflix’s ad-tier now reaches 12 million people monthly in France, with the streamer’s ad agency claiming at its first Paris upfront that every €1 of ad investment generates €7.20 in incremental sales.
UTM tags vanish from ChatGPT links, muddying AI traffic attribution
AdExchanger reports that ChatGPT links have stopped carrying UTM parameters, so visits once tagged as AI-referred traffic are now showing up as direct.
Khaby Lame’s $975 million merger stays frozen as stock craters 99%
Business Insider’s Lucia Moses and Dan Whateley report that a new Rich Sparkle Holdings filing shows Khaby Lame’s merger remains conditional on due diligence and valuation terms unchanged since January.
Ankler: Skydance’s new Transformers deal revives old Hollywood credit amnesia
The Ankler’s Richard Rushfield reports that Skydance is reviving the $5.4 billion Transformers franchise with Steven Spielberg and Michael Bay, even as the DreamWorks executive who first championed the Hasbro toys goes unrecognized.
Lionsgate, Fandango team up to stream all five Hunger Games films free
StreamTV Insider’s Bevin Fletcher reports that Lionsgate and Versant’s Fandango are streaming all five Hunger Games films free through October 31. Viewers can also buy tickets for the new film, Sunrise on the Reaping, directly within the Fandango app.
Holdcos still chasing CEOs, two decades after the courtship began
Digiday’s Seb Joseph reports that Publicis CEO Arthur Sadoun’s claim of pitching directly to CEOs reignited debate over whether holdcos have ever truly broken into the C-suite, a goal they’ve chased since 2008 by buying data and consulting shops.
Ruggable shifts ad budget from Meta to ShopMy creators
Digiday’s Kimeko McCoy reports that Ruggable has moved about 10% of its ad spend from performance channels like Meta into brand channels including influencers and connected TV since last August.
New Zealand TV ratings get new measurement provider
Mrweb’s Nick Thomas reports that New Zealand TV ratings are switching to a new measurement provider, though the article’s detail on the incoming supplier and transition timeline is not included in the excerpt.
Banijay Benelux partners with ClipHub for creator clipping push
C21Media reports that Banijay Benelux has partnered with video-clipping platform ClipHub to connect its format IP with social media communities via broadcaster-endorsed campaigns and creator partnerships, an alliance initiated by its Banijay NXT innovation arm.
Comscore: Jesser’s reach beat 14 NBA games with 99% incrementality
Variety’s Cynthia Littleton reports that on its “Strictly Business” podcast, Comscore’s Aaron Doades said creator Jesser topped the unique reach of 14 live NBA games in March 2026, with 99% of viewers not watching those games.
Netflix claims third straight No. 1 as Affleck’s ‘Animals’ tops chart
TheWrap reports that Ben Affleck’s thriller “Animals” debuted atop the Samba Weekly Wrap Report Top 10, marking the third consecutive week a Netflix title has claimed the No. 1 spot.
Channel 4 preps ‘Instant Reach’ bundle as Paramount sales deal takes shape
The Media Leader’s Jack Benjamin and Charli West report that Channel 4 unveiled “Instant Reach,” a new ad product bundling premium linear, streaming and YouTube inventory.
Dentsu pushes brands to treat entertainment as its own budget line
Digiday’s Seb Joseph reports that Dentsu’s global entertainment head Cathy Boxall wants brands spending bigger sums on branded entertainment, calling it a flywheel built off Dentsu’s investments in IP.
Clear Channel hires TV veterans to overhaul out-of-home measurement
Adweek’s Bill Bradley reports that Clear Channel Outdoor, now private after Mubadala Capital’s $6.2 billion acquisition, has named former Univision CEO Wade Davis as CEO and executive chairman and ex-Paramount ads chief John Halley as chief commercial officer, replacing outgoing CEO Scott Wells.
Endemol Shine Brasil teams with creator network Grupo Podpah
Advanced Television reports that Banijay Latin America unit Endemol Shine Brasil has partnered with Grupo Podpah, pairing TV format expertise with the creator platform’s 32 million-follower community, launching with Temptation Island.
Celebrities mount unusual campaign to rehabilitate Cruise’s ‘Digger’
The Ankler’s Katey Rich reports that stars including Ben Affleck, Anne Hathaway, Ron Howard, Jane Fonda, Padma Lakshmi and Neil Young have publicly praised Tom Cruise’s box-office flop “Digger” in the two weeks since it bombed.
Nordic streaming ad revenue to triple to €450M by 2030
Advanced Television reports that Mediavision forecasts Nordic HVoD advertising revenue rising from around €150 million in 2026 to nearly €450 million by 2030.
Target’s Roundel admits incrementality pitch is a hard sell
Adweek’s Mitchell Parton reports that Roundel exec Shawn McGahee told advertisers at a New York event that only 8% of the retail media network’s advertisers use incrementality as their primary performance metric.