Bango data: short clips now drive discovery, not just distraction
nScreenMedia’s Colin Dixon reports that Bango survey data shows 32% of US adults prefer watching highlights over full episodes, a figure that rises to 43% for Gen Z, while 51% of users overall and 57% of millennials say short clips help them discover new content.
Daylight adds Deuxmoi’s Deux U podcast to ad sales roster
Deadline’s Andreas Wiseman reports that podcast network Daylight has struck a partnership with celebrity news outfit Deuxmoi, bringing its weekly podcast Deux U into Daylight’s advertising sales portfolio.
Chartbeat: global engaged time on site mostly steady in Q3
The Measure’s John Cassillo reports that Chartbeat’s Q3 2026 audience data shows engaged time on site holding mostly steady worldwide, with Central/Eastern Europe still highest at 38.9 seconds and North America posting the largest gain, to 24.2 seconds.
USC’s AI-Hollywood liaison pushes a ‘helping hand’ model for writers
The Ankler’s Richard Rushfield interviews Kenneth Williams, head of USC’s Entertainment Technology Center, who argues studios lack AI know-how on storytelling and are building tools meant to augment screenwriters rather than replace them.
Studios want AI to generate hits, but copyright law won’t let them own it
The Ankler’s Ashley Cullins reports that studio executives privately want to use AI to create new franchises, even as they sue AI firms over copyright, but purely AI-generated material generally cannot be copyrighted under U.S. law.
YouTube’s audiobook push follows its playbook of absorbing entertainment categories
Simon Owens reports that YouTube is developing an audiobook feature likely bound for Premium, mirroring Spotify’s successful audiobook push that has already eaten into Audible’s market share.
Vox Media signs Tiger Sisters podcast for sales and distribution
Business Insider’s Lucia Moses reports that the Tiger Sisters, business and career podcasters Cherie and Jean Luo, are joining the Vox Media Podcast Network, which will handle sales, marketing, and distribution.
Netflix content chief Bela Bajaria exits after a decade; Peter Rice steps in
The Verge reports that Bela Bajaria, Netflix’s chief content officer since 2023 and a company veteran since 2016, is leaving the streamer.
Nielsen: Poland’s streaming share fell back as autumn TV schedules launched
Nielsen’s Gauge Poland report states that streaming’s share of total TV screen viewership fell from 11.0% to 10.4% in September, after the autumn programming launch pushed total TV viewing up to 3 hours and 38 minutes per day.
OpenAI’s new enterprise CMO inherits a trust problem marketing can’t fix
Adweek is reporting that Colin Fleming, the Salesforce and ServiceNow veteran now OpenAI’s CMO of Business, takes the job after a chaotic stretch that cost the company its prior CMO, COO and head of product.
Bela Bajaria exits Netflix as Peter Rice takes over content
Variety’s Rebecca Rubin reports that Bela Bajaria is leaving Netflix after 10 years as chief content officer, to be replaced by former Disney and Fox executive Peter Rice, as around 1,000 employees, 6% of the company, were laid off this week.
Netflix cuts 1,000 jobs, its biggest layoffs since 2022
The Wall Street Journal’s Walden Siew reports Netflix eliminated roughly 1,000 jobs, its largest cuts since 2022, hitting product, tech, legal and HR teams as co-CEOs Greg Peters and Ted Sarandos cited slower growth and declining engagement.
United’s retail media retreat raises doubts about commerce media’s ceiling
Next in Media’s Mike Shields reports that United Airlines is folding its Kinective Group retail media network into its loyalty program, a pullback that follows a leadership change at the airline.
Streaming hits 60% of TV viewing in Q2, Inscape finds
The Measure’s Eleanor Semeraro reports that Inscape’s Q2 2026 data shows streaming reached 60% of TV viewing time, with viewers averaging 12.8 hours weekly, up 0.8 hours year-over-year, while streaming-only smart TVs now outnumber cable-only sets nearly six to one.
Apple TV’s billions in losses, and Netflix’s UGC question, under debate
Simon Owens’s Media Newsletter reports that a podcast episode with Jason Krebs probes whether Apple TV wants profitability or just subscriber halo effects, plus a separate paywalled item asking whether Netflix should open itself to user generated content.
Roku-backed UK study finds home screen ads boost TV’s reach and appeal
The Media Leader’s John Moulding reports that Roku’s VOD Evolution 2027 UK study, discussed with Dentsu and WPP Media, finds 73% of consumers want ads that help them find content, with home screen sponsorships and interactive units opening TV to brands who couldn’t previously afford it.
BBC Studios chief: linear still funds the streaming build-out
Deadline’s Stewart Clarke reports that BBC Studios channels and streaming chief Marcus Arthur says linear remains a major profit driver even as streaming becomes the priority.
Disney strikes wide creative partnership with YouTube’s Dude Perfect
C21Media’s Cody Jones reports that Disney and Dude Perfect signed an “integrated creative partnership” spanning entertainment, sports, consumer products and parks.