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The Business of Media, Ads & Measurement 928Stories The Signals Desk

Beer and hard seltzer led World Cup 2026 TV ad reach: iSpot

iSpot data shows Beer & Hard Seltzer topped World Cup ad categories with 8.01% of 25M TV impressions, ahead of autos and QSR. Home Depot and Modelo led individual brand reach, underscoring soccer’s pull for both endemic and non-endemic advertisers.

The Record →
Fox extends iSpot outcome-measurement deal after strong first year
OpenAP exec: AI advertising’s bottleneck is structure, not data

The channels

928 signals
167 signals Measurement Prediction markets drive sports betting’s TV ad surge 276 signals Streaming The Ankler’s Wakeup: ESPN locks up Joe Buck, Roku bulks up bundles 190 signals Creators Creators start pitching AEO metrics, not just view counts 168 signals Ad-tech Fire TV, Roku dominate open CTV programmatic on large screens 71 signals Retail-media In-store retail media to stay under 1% of ad spend through 2028 56 signals Agencies Channel 4 Sales becomes Paramount’s UK ad sales partner, ending Sky deal

Beer and hard seltzer led World Cup 2026 TV ad reach: iSpot

iSpot data shows Beer & Hard Seltzer topped World Cup ad categories with 8.01% of 25M TV impressions, ahead of autos and QSR. Home Depot and Modelo led individual brand reach, underscoring soccer’s pull for both endemic and non-endemic advertisers.

Fox extends iSpot outcome-measurement deal after strong first year

Fox is expanding its iSpot partnership after a year of using it to measure and optimize campaigns across linear and streaming via Fox AdStudio. It’s a vote of confidence for outcome-based measurement over legacy TV metrics as buyers demand proof…

OpenAP exec: AI advertising’s bottleneck is structure, not data

OpenAP’s Ed Davis argues agentic advertising needs privacy-safe data structuring and permissions before AI can act responsibly, not more raw data. OpenAP is positioning itself as infrastructure that normalizes outcome data across buyers, sellers and platforms.