Fox Advertising extends agentic AI tools to live and linear inventory
TV Tech’s Tom Butts reports that Fox Advertising is expanding its agentic AI capabilities beyond digital to cover live and linear inventory, extending automated planning and buying tools across its full advertising footprint rather than just streaming and on-demand placements.
eMarketer: duplication across CTV apps is capping incremental reach
eMarketer’s Asa Hiken reports that CTV marketers can unlock incremental reach by cutting audience duplication across streaming apps and platforms.
Netflix leans on new ad measurement tools as engagement growth stays modest
AdExchanger’s Alyssa Boyle reports that Netflix posted 12% revenue growth in Q3 but ad revenue growth of over 80% fell short of its goal to double ad sales again this year.
MediaPost clarifies iSpot’s MLB ad-spend methodology shift
MediaPost’s Wayne Friedman clarifies that iSpot’s 2025 MLB estimates included regional sports network data, while 2026 figures exclude RSNs, now classified “digital only,” comparing national linear-only spend of $358.76 million in 2025 to $319.96 million in 2026.
YouTube partners with AliExpress to expand shoppable video affiliate push
Tubefilter’s Sam Gutelle reports that YouTube and AliExpress struck a global affiliate deal, letting creators in the US, Brazil, Germany, and the UK earn commissions on tagged products.
Anonymous Content CEO open to outside investment, but not private equity
Axios’ Sara Fischer and Christine Wang report that Anonymous Content CEO Darren Walker said the studio is open to raising capital from third-party investors beyond Laurene Powell Jobs’ Emerson Collective.
Substack’s app emerges as a paid-subscription driver for creators
Simon Owens reports that Substack’s app is driving paid subscriptions for creators, a theme he explores alongside items on Disney scaling creator collaborations and LinkedIn’s creator revenue-share question.
Leaked accounts hint HBO’s ‘Harry Potter’ rivals Game of Thrones budget
Deadline’s Jake Kanter reports that UK filings for Plum Jam Productions, the show’s special purpose vehicle, show revenue of £130.6 million in 2025, the year Season 1 shot.
Streaming analysts: ad tiers now make or break profitability
AdExchanger reports that at NAB Show in New York, J.P. Morgan’s Eric Menell and Bank of America’s Jessica Reif Ehrlich told investors streaming underdelivers versus linear TV, with ad revenue now critical to platform profitability.
Aldi and McCann Manchester end 20-year agency relationship
Campaign’s Charlotte Rawlings reports that Aldi and McCann Manchester are parting ways after a relationship spanning more than 20 years. The article is paywalled, so the reason for the split and the account’s next steps are not yet detailed.
Netflix beats Q3 targets, then cuts 1,000 jobs and two creative chiefs
The Ankler’s Sean McNulty reports Netflix matched or beat its Q3 forecasts and touted a working “business flywheel” on the earnings call.
Journalists are trading newsrooms for creator-economy careers, Media Leader finds
The Media Leader’s Jack Benjamin reports that journalists who built careers in traditional publishing are leaving it for the creator economy, citing Marina Hyde and Goalhanger as examples of the shift.
WSJ plotted a six-show streaming slate, courted Emily Sundberg
Business Insider’s Lucia Moses and Nathan McAlone report that the Wall Street Journal drafted plans for a six-series streaming push, including a live morning show and an Emma Tucker interview franchise.
Spotify launches Patreon-style memberships for podcasters
The Ankler’s Natalie Jarvey reports that Spotify’s new Memberships feature went live yesterday in the U.S. and more than two dozen other countries, letting podcasters sell monthly or annual subscriptions for bonus episodes, ad-free listening and other perks directly through the app.
California’s $750M film credit fails to halt production slide
Variety’s Gene Maddaus reports that FilmLA data released Wednesday shows California production fell 3.7% in the third quarter despite the state’s expanded $750 million film and TV tax credit.
Netflix’s theatrical push widens even as it insists streaming comes first
CNBC’s Sarah Whitten reports that Netflix plans 30 theatrical releases in 2027, on par with 2026, including a wide 49-day exclusive window for Greta Gerwig’s “Narnia.”
Deadline: new horror label ‘Made By Spooky’ pitches creator-first model
Deadline’s Matt Grobar reports that a new horror label called Made By Spooky has launched with a creator-first approach, aiming to produce genre content by working directly with the creators behind it rather than through traditional studio channels.
TV’s CAPI push aims to copy Meta and Google’s conversion tracking
Next in Media’s Mike Shields reports that CTV players like Roku, Netflix, Comcast and DIRECTV are rolling out conversion APIs, server-to-server links that match ad exposure to sales, to replicate the feedback loop Meta and Google already have.
DC’s low-budget Clayface tests a cheaper fix for superhero flops
The Ankler’s Matthew Frank reports that DC’s $30 million horror film Clayface could match Supergirl’s disappointing $126 million worldwide gross and still count as a win, unlike the costlier flop.