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Podium signs four creator-led podcasts weeks after Roost rebrand

Creators

Netflix adds another YouTube creator as cross-posting deals multiply

Creators

Trump administration backs OpenAI in NYT copyright suit

Ad-tech

Pangram CEO: internet is ‘dangerously close’ to dead internet theory

Measurement

Globo taps Adform as programmatic partner for Brazil

Ad-tech

GTA VI preview tops Netflix’s global weekly chart

Streaming

Amazon adds AI scam-checker to Alexa for Shopping

Retail-media

Yahoo DSP brings mid-campaign outcome optimization to Europe

Ad-tech

Creator marketing may be nearing its own programmatic-style correction

Creators

CTV should chase causal proof, not attribution, argues new column

Measurement

Mansa Studios launches microdramas directly on TikTok Minis

Creators

MrBeast’s biggest business risk is MrBeast himself

Creators

Adobe acquires Indian marketing intelligence startup Rilo

Ad-tech

Disney+ adds 1.1m UK homes as Sky ad-tier deal pays off

Streaming

IAB Australia review: measurement’s real gap is data, not methods

Measurement

Google courts Hollywood studios for AI training rights on copyrighted IP

Streaming

Kevin Hart’s Hartbeat locks 20-microseries slate with aTwist

Streaming

News programming led pharma drug TV ad spend in H1

Measurement

Workweek raises funding to open its creator platform beyond core network

Creators

Netflix strikes global deal for true-crime podcast ‘Outlore’

Creators

VCs chase AI and live events as Hollywood’s next venture bet

Agencies

Streaming nears half of all US ad-supported TV viewing

Streaming

Google launches Pics, an AI design tool baked into Workspace

Creators

Analyst: BBC, Netflix now chasing YouTube’s playbook as phones become the new TV

Streaming

Gracenote: 85% of sports fans want better TV navigation

Streaming

Podium signs four creator-led podcasts weeks after Roost rebrand

Podium, the Night-owned network formerly known as The Roost, has signed Bite Back with Abbey Sharp, Commander at Home, Stan Wars and Love, Lex P, adding to a roster with over 50 million monthly impressions.

The Record →
Netflix adds another YouTube creator as cross-posting deals multiply
Trump administration backs OpenAI in NYT copyright suit

The channels

906 signals

Podium signs four creator-led podcasts weeks after Roost rebrand

Podium, the Night-owned network formerly known as The Roost, has signed Bite Back with Abbey Sharp, Commander at Home, Stan Wars and Love, Lex P, adding to a roster with over 50 million monthly impressions.

Netflix adds another YouTube creator as cross-posting deals multiply

Travel vlogger Drew Binsky will bring select videos to Netflix starting September 19th, joining Kevin Langue, Nick DiGiovanni, and Mythical Entertainment in similar cross-posting arrangements. YouTube has reportedly offered creators millions of dollars not to strike such deals.

Trump administration backs OpenAI in NYT copyright suit

The Trump administration filed a 20-page brief defending OpenAI’s unlicensed training on copyrighted material in the New York Times’ lawsuit, citing the need to retain U.S. global leadership in artificial intelligence.

Pangram CEO: internet is ‘dangerously close’ to dead internet theory

Pangram co-founder Max Spero says AI text and images now flood job applications, reviews, and insurance claims, not just social feeds.

Globo taps Adform as programmatic partner for Brazil

Adform joins Globo’s full-stack programmatic media partners in Brazil via GAMA DSP, giving advertisers access to Adform’s DSP, SSP, ad server, DMP, and ID Fusion identity graph across Desktop, CTV, and DOOH inventory.

GTA VI preview tops Netflix’s global weekly chart

A 27-minute Grand Theft Auto VI preview drew 31.1 million views on Netflix over its debut weekend, ranking No. 1 on the English film list in 87 of 93 countries Netflix tracks.

Amazon adds AI scam-checker to Alexa for Shopping

Amazon is rolling out an AI feature in Alexa for Shopping that checks whether a suspicious email, text, or other message actually came from the company.

Yahoo DSP brings mid-campaign outcome optimization to Europe

Yahoo DSP has launched In-Flight Outcomes in the UK and Europe, feeding live purchase receipts and visitation data into its Blueprint Performance engine.

Creator marketing may be nearing its own programmatic-style correction

Digiday’s Future of TV Briefing argues influencer marketing is following ad tech’s path, as companies like Dentsu, L’Oreal and LTK automate deals between brands and creators.

CTV should chase causal proof, not attribution, argues new column

A Central Control opinion piece argues CTV cannot out-attribute Google, Meta or retail media, which own closed-loop conversion data.

Mansa Studios launches microdramas directly on TikTok Minis

David Oyelowo and Nate Parker’s Mansa Studios is releasing three vertical microdramas straight through TikTok Minis, its first shows on the platform after months of talks with TikTok’s team.

MrBeast’s biggest business risk is MrBeast himself

A Business Insider review of court documents and interviews finds investors in Beast Industries, valued above $5 billion, have raised “key man” concerns about Jimmy Donaldson’s outsize role.

Adobe acquires Indian marketing intelligence startup Rilo

Adobe has acquired India-based marketing intelligence startup Rilo in a deal involving licensing and team acquisition. Terms weren’t disclosed, and Rilo will shut down, folding its six-member team and workflow-automation IP into Adobe’s marketing suite.

Disney+ adds 1.1m UK homes as Sky ad-tier deal pays off

Barb’s Q2 2026 Establishment Survey shows Disney+ gained more than 1.1 million UK homes to reach 8.9 million, over 700,000 of them on its ad tier.

IAB Australia review: measurement’s real gap is data, not methods

IAB Australia’s Future of Measurement review finds confidence high within individual channels but low on advertising’s collective impact, with respondents naming shared, standardized campaign data as the fix, not new measurement methods.

Google courts Hollywood studios for AI training rights on copyrighted IP

Google is pitching Disney, Warner Bros. Discovery, and Universal on licensing deals to train AI models on copyrighted characters, reportedly offering around $40 million per character with potential ad-revenue sharing on outputs.

Kevin Hart’s Hartbeat locks 20-microseries slate with aTwist

Hartbeat will supply more than 20 original microseries to aTwist, the vertical-video platform launching this Thursday from veteran TV execs Jana Winograde, Susan Rovner and Lloyd Braun.

News programming led pharma drug TV ad spend in H1

Prescription drug marketers directed the largest share of their TV ad dollars to news programming in the first half of the year, according to EMARKETER.

Workweek raises funding to open its creator platform beyond core network

Workweek, a B2B creator platform with a Puck-like model, raised new funding to offer its publishing tools to creators outside its vetted core network.

Netflix strikes global deal for true-crime podcast ‘Outlore’

Netflix has signed an exclusive global deal to host “Outlore with Eleanor Neale,” a UK true-crime podcast that has drawn more than 500 million YouTube views and 2.8 million subscribers.

VCs chase AI and live events as Hollywood’s next venture bet

The Ankler surveys eight venture capital firms betting on entertainment, finding investors drawn to AI and live experiences rather than traditional studio startups.

Streaming nears half of all US ad-supported TV viewing

Streaming made up 48.2 percent of ad-supported TV viewing time in the US during Q2 2026, per Nielsen’s Ad Supported Gauge.

Google launches Pics, an AI design tool baked into Workspace

Google is rolling out Pics, an AI image-creation and editing tool built on its Nano Banana model, to Workspace and Google AI Pro or Ultra subscribers starting with Docs and Slides.

Analyst: BBC, Netflix now chasing YouTube’s playbook as phones become the new TV

At Edinburgh TV Festival, YouTube’s Pedro Pina and BBC’s new DG both signaled convergence: YouTube called itself television while BBC floated an “iPlayer 2.0" with creator uploads and a public-service algorithm ahead of the license fee’s 2027 expiration.

Gracenote: 85% of sports fans want better TV navigation

Gracenote’s 2026 global sports fan report finds 26 percent often can’t identify which channel or service carries a specific event. Eighty-five percent want their TV home screen to show upcoming games and where-to-watch information for favorite teams and leagues.