CVS and Revlon execs map ‘trip missions’ for holiday shoppers
Adweek’s Justin Chin reports that at an Adweek House panel co-hosted with CVS Media Exchange, Wendy Liebmann of WSL, Gretchen Reisner of CVS Media Exchange, and Revlon’s Kelly Solomon discussed how retail media data can identify distinct holiday “trip missions.”
Uber Ads, WPP Media execs: real-time intent is replacing the sales funnel
Adweek’s Dawn Papandrea reports that Uber Advertising’s Jess Shuraleff and WPP Media’s Gautham Pingalli told an Adweek House fireside chat that the consumer journey is collapsing, pushing marketers toward intent-driven commerce media over linear funnel tracking.
eMarketer: CTV buyers should target fandom, not demographic personas
eMarketer’s Gadjo Sevilla reports that CTV audience strategy is shifting toward targeting fandom and passion communities rather than traditional demographic personas.
Execs: CTV remote data could replace Nielsen as TV’s measurement signal
Adweek’s Dawn Papandrea reports that at an ADWEEK House panel sponsored by Best Buy Ads, executives from BrightLine, LG Ad Solutions, Roku and Hello Party said commerce data and remote-control interactions are turning CTV into a targetable, interactive format.
Skydance ad revenue seen hitting $21B by 2027
MediaPost’s Wayne Friedman reports that combined Paramount Skydance and Warner Bros. Discovery ad revenue is projected to reach $19.0 billion to $21.6 billion in 2027, up from $18.5 billion to $20.7 billion in 2026, driven largely by streaming growth.
Bomanbridge acquires Arcadia’s 500-hour factual catalogue at Mipcom
C21Media reports that Bomanbridge Media has signed a five-year deal for international distribution rights to Arcadia Entertainment’s 500-hour factual catalogue, covering streaming, AVoD, FAST and educational platforms, with Canada excluded.
Dhar Mann’s creator studio lands deals with Disney, Fox and Samsung
The Ankler reports that creator Dhar Mann, whose studio produces five to seven hours of scripted content weekly across 75 sets, has struck deals with Disney, Fox Entertainment and Samsung TV.
Netflix and Neon set up an Oscar showdown over international feature
The Ankler’s Katey Rich reports that Netflix’s La Bola Negra enters the international feature Oscar race in prime position, but Neon’s Palme d’Or winner threatens to spoil it.
A timeline of the Paramount-Warner Bros. Discovery megadeal
TechCrunch’s Lauren Forristal recaps how Paramount beat Netflix’s $82.7 billion bid with a $111 billion offer for Warner Bros. Discovery, surviving a 12-state antitrust lawsuit and a judge’s pause before closing on October 6.
DraftKings co-founder backs $10M round for AI podcast startup Rebel Audio
Inside Radio’s Jimmy Jellinek reports that Rebel Audio, the AI podcast production platform founded by Jared Gutstadt, is raising a Series A led by HardScope CEO and DraftKings co-founder Matt Kalish, targeting $10 million at a roughly $50 million valuation.
Matrix Solutions exec: political cash masks local TV’s sales tech gaps
TVREV’s In the Vicinity podcast features Matrix Solutions President Brenda Hetrick telling host Tim Hanlon that local broadcasters’ ad-sales technology, incentives and workflows remain siloed across linear, CTV, podcasts and FAST channels.
Creator economy splits into Hollywood deals and programmatic buys
Digiday’s Kimeko McCoy reports that Portal A co-founder Zach Blume describes a bifurcation in the creator economy, with top-tier creators landing Hollywood-style brand integrations while nano and micro creators are bought like programmatic media.
Opinion: stop calling CTV a last-touch rival to Meta and Google
AdExchanger is publishing a guest column arguing that performance CTV vendors oversell attribution precision television cannot actually deliver.
Lowe’s Media Network adds Ipsos measurement, new ad partners
Marketing Dive’s Chris Kelly reports that Lowe’s Media Network is expanding onto Roku, DoorDash, Reddit, TikTok and YouTube while partnering with Ipsos for independent incrementality measurement, including marketing mix modeling and agile attribution.
Skydance, Movistar Plus expand deal, launch joint Spanish originals label
The Hollywood Reporter’s Georg Szalai reports that Skydance and Movistar Plus signed a new two-year global agreement keeping HBO Max on the Spanish platform, adding Skydance channels and Warner Bros. theatrical releases, and launching a joint Movistar Plus/HBO Original local-series label.
Peacock’s Super Mario Galaxy tops Nielsen’s Q3 streaming movie chart
The Ankler’s Sean McNulty reports Nielsen’s Q3 2026 U.S. streaming movie chart shows Peacock’s Super Mario Galaxy outranking titles from Netflix and Amazon, pulling 21.7 million views in its first five weeks versus comparable animated releases on rival platforms.
Skydance names JB Perrette to run international TV and streaming
Deadline’s Max Goldbart reports that Skydance has clarified its international leadership, with JB Perrette taking the dual role of Co-Chair & Chief Business Officer across Skydance TV and Direct-To-Consumer outside the U.S.
Nestlé caps creator spend at 20% of media budget, applies ad rules to paid boosts
Next in Media’s Mike Shields reports that Nestlé‘s Daniele Tundo and CreativeX CEO Anastasia Leng detailed how the Fortune 500 brand built unified infrastructure for creator marketing.
Discovery+ raises prices as its fate under Skydance stays unsettled
The Hollywood Reporter’s Caitlin Huston reports Discovery+ is raising its ad-supported plan by $1 to $6.99 a month and its ad-free plan by $2 to $11.99 a month, effective immediately for new subscribers, with existing ones getting 30 days notice.
Accenture exec: media M&A can’t buy its way out of disruption
Variety’s John Peters argues that Paramount Skydance’s purchase of Warner Bros. Discovery proves scale alone won’t fix fragmentation, since Accenture research finds the number of media types consumers favor jumped from two in 2022 to six in 2025.
United restructures Kinective Media to focus on Starlink, seat-back tech
Adweek’s Mitchell Parton reports that United Airlines has reorganized its two-year-old retail media network, Kinective Media, to prioritize its technology investments, including seat-back screens and Starlink internet access.
Sorkin’s Facebook movie flops with $5.5 million opening despite Oscar-winning predecessor
The Ankler reports that Sony’s “The Social Reckoning,” Aaron Sorkin’s follow-up to “The Social Network,” opened to just $5.5 million domestically against a $30 million budget.