Millennials stay a top marketing priority in 2026 media plans
eMarketer’s Marisa Jones reports that millennials remain central to marketers’ 2026 plans given their media mix, though the article’s underlying data points were not included in the excerpt provided here.
Vinted is now TV’s No. 3 most-seen brand since April
The Measure’s John Cassillo reports that iSpot data shows Vinted has become TV’s No. 3 most-seen brand since April 1, trailing only Liberty Mutual and Progressive, with over 27 billion household impressions driven mostly by streaming spend.
Virgin Voyages, PebblePost tie ad spend to incrementality testing
Adweek’s Ashley Cisneros Mejia reports that Virgin Voyages and PebblePost use holdout groups and verified purchase data to test incrementality, with PebblePost once advising Virgin to hold back budget rather than spend it on declining efficiency.
PepsiCo CEO praises Publicis switch, gives holdcos a Wall Street boost
Digiday’s Seb Joseph reports that PepsiCo CEO Ramon Laguarta told investors handing the company’s global media account to Publicis Groupe, worth an estimated $1.9 billion annually, gives PepsiCo “much more data, much more granularity.”
Retail media networks refocus ad growth on owned sites and apps
The Drum’s Kiri Masters reports that retail media networks, under pressure to grow ad revenue, are re-concentrating on their own websites and apps rather than chasing off-site and in-store expansion.
Ulta Beauty bets on store associates as AI agents take over search
The Drum’s Jenni Baker reports that Ulta Beauty CMO Kelly Mahoney expects AI shopping agents to handle more product discovery for beauty customers.
Agencies lean on synthetic consumers for media planning
Digiday’s Sam Bradley reports that Goodway Group struck a deal with Arima to use a “synthetic population” of U.S., British and German consumers for incrementality testing, joining WPP, Dentsu and Vurvey Labs clients like Kenvue in adopting AI-generated audience data.
MIPCOM 2026 market shows TV sellers chasing format hits amid platform disruption
The Hollywood Reporter’s Scott Roxborough reports that MIPCOM, the world’s largest television trade fair running October twelve through fifteen, opens with buyers hunting spy thrillers, royal romances and unscripted formats even as vertical dramas, AI production and YouTube reshape the business.
YouTube pitches itself as TV’s partner, not its killer, at Mipcom
The Hollywood Reporter’s Scott Roxborough reports that YouTube VP Pedro Pina and RTL Deutschland CEO Stephan Schmitter told Mipcom that YouTube wants to work with legacy broadcasters, not replace them.
Goalhanger builds creator media venture around Marina Hyde
Advanced Television’s Nik Roseveare reports that Goalhanger has launched Goalhanger X, a creator venture model, with Always On with Marina Hyde as its first show.
Dhar Mann unveils Creator City studio campus, monthly series pipeline
Variety’s Leo Barraclough reports that creator Dhar Mann detailed plans for Creator City, a four-acre Los Angeles campus with nine sound stages and about 175 branded sets supporting 15 concurrent productions.
Marina Hyde launches Goalhanger creator venture after Guardian exit
Deadline’s Jesse Whittock reports that Marina Hyde is teaming with Gary Lineker’s Goalhanger to launch Always On With Marina Hyde, spanning writing, YouTube and social content, following her exit from The Guardian after twenty-six years.
Fabric Social CEO Laura Tannenbaum exits after Publicis acquisition
Campaign’s Lucy Shelley reports that Laura Tannenbaum has left Fabric Social, the influencer marketing agency she led as chief executive, following its acquisition by Publicis Groupe.
PHD wins £6.5m Fred Olsen Cruises UK media account
Campaign’s Shauna Lewis reports that Fred Olsen Cruises has appointed PHD to handle its £6.5 million UK media planning and buying account.
The Ankler names YouTube, Spotify and Netflix power players in new Future of Entertainment 25
The Ankler’s Christopher Patey profiles 25 executives and creators reshaping entertainment, including YouTube’s Neal Mohan and Mary Ellen Coe, Spotify co-CEOs Alex Norström and Gustav Söderström, and Netflix’s Brandon Riegg.
Skydance’s merger scale cuts both ways for media competition
TheWrap’s A.J. Katz writes that Skydance’s completed $110 billion Paramount-Warner Bros. Discovery merger gives it scale to rival Netflix and Disney, combining CBS, CNN, HBO, and major sports rights under one owner.
Vizio adds 40+ creator channels, taps Walmart Connect for CTV ad push
Marketing Dive’s Jessica Hammers reports that Vizio is adding more than 40 creator-led channels to WatchFree+, featuring MrBeast and Amaury Guichon, alongside a Geico-sponsored original film and new premium partnerships with MGM, NBCUniversal and Disney.
Ad of the Day: Robitussin casts a hitman to whack your cough
The Drum’s Mel Henson reports that Publicis LeOne built a dark-comedy campaign around “Robby Tussin,” a gruff enforcer who swaps a concealed weapon for cough medicine.
Marriott Media Network pitches travel timing as a retail-media signal
The Drum’s Margo Waldrop reports that Marriott Media Network’s Monique Perlmutter is pitching brands on travel booking data not just for destination targeting but for timing purchases around a trip.
WPP wins Electoral Commission integrated agency account
Campaign’s Ida Axling reports that the Electoral Commission has appointed WPP as its integrated agency partner, though the title does not disclose contract length, scope details or which WPP agencies will staff the account.
YouTube and RTL Germany tout content partnership, revenue-share deal
C21Media reports that YouTube and Germany’s RTL are hailing a content partnership built around a revenue-share model, though the article’s full terms sit behind a paywall.