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AI now runs daily in most ad production shops, XR study finds

Ad-tech

Hallmark’s NFL-team movies pull sponsors and ratings gold with Bears entry

Streaming

88% of advertisers now use AI in creative production, XR study finds

Agencies

NFL ad revenue set to hit $6.3 billion this season, up 8%

Streaming

Supreme Court order expands who gets local TV’s lowest political ad rate

Ad-tech

Pocket FM’s AI content engine drives revenue run rate to $500 million

Creators

Analysts say Trade Desk’s open-web faith is out of step with advertisers

Ad-tech

Meta’s Muse AI agent hits No. 2 despite a slow download start

Creators

Macron summit draws Hollywood, but its top brass stayed quiet

Streaming

Listen Labs walks from $1.5B term sheet amid Salesforce buyout talks

Ad-tech

Apple’s new CEO stakes AI strategy on the iPhone, not new hardware

Ad-tech

Instacart launches AI shopping assistant Clementine

Retail-media

Instinct gives its AI agent its own email address to run tasks

Ad-tech

Ankler’s final Emmys picks: Widow’s Bay dominant, limited series wide open

Streaming

Shipt launches AI shopping assistant, joins Instacart, DoorDash, Uber Eats

Retail-media

Fox Creator Studios backs TikToker Josh Richards’ sketch show for season two

Creators

Chipotle’s all-creator TV ads show which unscripted moments convert

Measurement

iSpot CEO: agentic ad AI is only as good as the measurement under it

Measurement

Suno scraps old AI models, rebuilds on licensed music amid lawsuits

Creators

Analysts: The Trade Desk’s open-web pitch stalled as buyers wanted price and ease

Ad-tech

Google Cloud, Accenture form joint unit to deploy AI into enterprises

Ad-tech

Mistral raises €3 billion as sovereign AI pitch pays off

Ad-tech

Meta launches Muse, an AI agent that wants your email, calendar and payments

Ad-tech

Reuters becomes exclusive home for ITN’s 70-year broadcast archive

Ad-tech

CatGPT creator Cat Goetze takes equity stake in Smooth Media

Creators

AI now runs daily in most ad production shops, XR study finds

A State of Ad Ops study from XR finds 88% of U.S. advertisers use AI in creative production, with nearly half of brand and agency executives saying they use it daily.

The Record →
Hallmark’s NFL-team movies pull sponsors and ratings gold with Bears entry
88% of advertisers now use AI in creative production, XR study finds

The channels

906 signals

AI now runs daily in most ad production shops, XR study finds

A State of Ad Ops study from XR finds 88% of U.S. advertisers use AI in creative production, with nearly half of brand and agency executives saying they use it daily.

Hallmark’s NFL-team movies pull sponsors and ratings gold with Bears entry

Hallmark Channel’s third NFL-team holiday movie, Holiday Touchdown: A Bears Love Story, follows Chiefs and Bills editions that ranked as the top and No. 10 most-watched cable movies of 2024 and 2025.

88% of advertisers now use AI in creative production, XR study finds

A State of Ad Ops survey of 400 U.S. and U.K. marketers found 88% of advertisers use AI in creative production, with nearly half of brand and agency executives using it daily, mostly for VFX, compositing and creative testing.

NFL ad revenue set to hit $6.3 billion this season, up 8%

Guideline projects NFL ad revenue will climb 8% to $6.3 billion this season, building on last year’s 7% jump to a record $5.9 billion.

Supreme Court order expands who gets local TV’s lowest political ad rate

A September 4 Supreme Court stay kept in force an FCC interpretation that extends lowest-unit-charge pricing beyond candidates to some party committees and joint fundraising groups.

Pocket FM’s AI content engine drives revenue run rate to $500 million

Pocket FM has doubled its annualized revenue run rate to $500 million over the past year, with AI now producing 93% of its overall audio catalog and 99% of new content.

Analysts say Trade Desk’s open-web faith is out of step with advertisers

Trade Desk CEO Jeff Green has long insisted marketers will inevitably shift budgets from walled gardens to the open internet.

Meta’s Muse AI agent hits No. 2 despite a slow download start

Muse topped 83,000 U.S. iOS downloads and climbed to No. 2 on the App Store, per Sensor Tower, but trails Meta’s own Threads and Meta AI launches and ChatGPT’s debut pace.

Macron summit draws Hollywood, but its top brass stayed quiet

Macron convened Netflix’s Ted Sarandos, Disney’s Dana Walden and NBCUniversal’s Donna Langley at France’s first Lumière Summit on AI and cinema’s future, but the studio chiefs mostly stayed silent while Sony’s Tom Rothman and George Clooney spoke bluntly.

Listen Labs walks from $1.5B term sheet amid Salesforce buyout talks

Listen Labs signed a $125 million Series C term sheet at a $1.5 billion valuation led by Menlo Ventures, but never closed it.

Apple’s new CEO stakes AI strategy on the iPhone, not new hardware

John Ternus, taking over from Tim Cook, opened Apple’s fall event by calling the iPhone the ideal “intelligent personal hub” for AI.

Instacart launches AI shopping assistant Clementine

Instacart debuted Clementine, an AI assistant that turns a conversation, grocery list, recipe, or photo of a handwritten list into a ready-to-buy cart. It joins similar tools from Uber Eats and DoorDash, all launched within the past year.

Instinct gives its AI agent its own email address to run tasks

Instinct, the AI assistant valued at $2.5 billion, now issues every user an Instinct email address so the agent can create accounts, contact businesses, and handle support requests on its own.

Ankler’s final Emmys picks: Widow’s Bay dominant, limited series wide open

Widow’s Bay led all programs with eight wins across the first two Emmy nights, and Apple topped all networks, before Monday’s main broadcast even begins.

Shipt launches AI shopping assistant, joins Instacart, DoorDash, Uber Eats

Shipt, the Target-owned delivery platform, launched “Ask Shipt,” an AI tool that turns prompts and photos into ready-to-buy carts. It follows similar launches this year from Instacart, Uber Eats, and DoorDash, and new AI features across Target.com.

Fox Creator Studios backs TikToker Josh Richards’ sketch show for season two

Fox Creator Studios has co-produced season two of Read the Room, a sketch series creator Josh Richards financed himself in 2024.

Chipotle’s all-creator TV ads show which unscripted moments convert

Chipotle used 100 creators with no brand direction to shoot two national TV spots, and iSpot’s SAGE found Chili Lime Chips beat Pollo Asado on likeability (720 vs. 671) and purchase intent (74% vs. 64%).

iSpot CEO: agentic ad AI is only as good as the measurement under it

Sean Muller argues agentic advertising needs trusted measurement before AI models, since automated decisions on allocation, audience and creative are worthless without reliable data underneath. He says AI workflows will become commoditized, making data quality the real differentiator.

Suno scraps old AI models, rebuilds on licensed music amid lawsuits

Suno launched Suno v6, a new AI music model family trained on licensed data from Warner Music Group, BMG and Believe, replacing models trained on data now at issue in copyright suits from Sony, Universal and artists like Jason Isbell.

Analysts: The Trade Desk’s open-web pitch stalled as buyers wanted price and ease

On Next in Media, analysts Brian Wieser and Luke Stillman dissect The Trade Desk’s negative growth guidance, executive turnover, and 15% workforce cut.

Google Cloud, Accenture form joint unit to deploy AI into enterprises

Google Cloud and Accenture launched the Accenture Gemini Enterprise Business Group, training up to 1,000 Accenture engineers as forward-deployed engineers to help clients adopt Gemini and build custom AI applications, joining OpenAI, Anthropic, Microsoft, and Amazon in similar bets.

Mistral raises €3 billion as sovereign AI pitch pays off

French AI lab Mistral raised three billion euros at a post-money valuation above twenty-one billion euros, led by Samsung with EQT’s Scaleup Europe and PSG Equity. Mistral calls it Europe’s largest-ever tech equity round.

Meta launches Muse, an AI agent that wants your email, calendar and payments

Meta debuted Muse, a personal AI agent that connects to email, calendars, payments, health, and shopping apps to complete tasks like booking travel or checking out purchases via Link by Stripe.

Reuters becomes exclusive home for ITN’s 70-year broadcast archive

Reuters and ITN struck a deal making Reuters Connect the exclusive worldwide marketplace for ITN’s archive starting in 2027. Reuters will digitize an additional 12,000 hours of unreleased footage and apply AI-enhanced search and metadata across the full collection.

CatGPT creator Cat Goetze takes equity stake in Smooth Media

Creator Cat Goetze becomes the first outside shareholder in Smooth Media, a five-year-old talent management firm, joining as strategic adviser while keeping her existing revenue-share deal with the bootstrapped company unchanged.