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ChatGPT cracks top 5 in Brand Keys’ 2026 loyalty ranking

Measurement

BIA raises 2026 local ad forecast to $184.5 billion on political, streaming gains

Measurement

Amazon DSP adds iHeart streaming audio, broadcast radio to follow in 2026

Ad-tech

Amazon Ads pitches content-commerce measurement amid budget scrutiny

Ad-tech

Charlamagne Tha God lands No. 10 on Forbes’ highest-paid podcasters list

Creators

ANA: quality, not cost control, now drives programmatic performance

Measurement

Amazon now outspends Netflix and YouTube combined on sports rights

Streaming

CBS’s ChatGPT-sponsored sideline report draws fan backlash

Streaming

YouTube overtakes Spotify as Canada’s top podcast platform

Creators

Multiple takes on the same IP are proving additive, not cannibalistic

Streaming

One top streamer packs 18% more ad minutes into 2026 hours

Streaming

YouTube pays 30% more for a shrinking NFL Sunday Ticket

Streaming

CTV ad-tech firm Keynes launches AI marketing assistant kAI

Ad-tech

Genius Sports bets athlete-led shows can convert parasocial fans into league fans

Creators

Judge Judy reruns still pull $160 million in ad spend on CBS

Measurement

Walmart, Walgreens push digital ad screens into aisles and endcaps

Retail-media

Cable’s TV viewing share halved in five years, Nielsen data show

Streaming

Amazon’s local ad unit is teaming with iHeart, Spectrum Reach on SMB deals

Agencies

Madison & Wall launches 50-market global ad forecast, sees 11% 2026 growth

Measurement

BIA cuts 2025 local ad forecast to $169 billion, citing tariffs

Measurement

BBC Studios exec: YouTube views alone no longer prove brand value

Streaming

Ad-supported streaming tiers keep creeping toward old ad-free prices

Streaming

Channel 4 to cut 28% of workforce in turnaround plan

Streaming

Amazon Ads connects its DSP to ChatGPT ad inventory

Ad-tech

Amazon MGM sets 2028 release for ‘Mandela Catalogue’ film

Creators

ChatGPT cracks top 5 in Brand Keys’ 2026 loyalty ranking

MediaPost’s Sarah Mahoney reports that Brand Keys’ 18th annual loyalty ranking places ChatGPT at No. 5, behind Amazon, Microsoft, Google and Apple, after adding a new AI-prerequisite benchmark that cut the list from 100 brands to just 42.

The Record →
BIA raises 2026 local ad forecast to $184.5 billion on political, streaming gains
Amazon DSP adds iHeart streaming audio, broadcast radio to follow in 2026

The channels

2231 signals

ChatGPT cracks top 5 in Brand Keys’ 2026 loyalty ranking

MediaPost’s Sarah Mahoney reports that Brand Keys’ 18th annual loyalty ranking places ChatGPT at No. 5, behind Amazon, Microsoft, Google and Apple, after adding a new AI-prerequisite benchmark that cut the list from 100 brands to just 42.

BIA raises 2026 local ad forecast to $184.5 billion on political, streaming gains

Inside Radio reports that BIA Advisory Services now projects U.S. local ad revenue will hit $184.5 billion in 2026, up from its prior estimate of $181.7 billion, citing stronger mobile, social, video and streaming performance plus $8.4 billion in political spending.

Amazon DSP adds iHeart streaming audio, broadcast radio to follow in 2026

Inside Radio reports that iHeartMedia’s streaming music and live streaming radio inventory is now buyable through Amazon DSP, letting advertisers extend omnichannel campaigns to iHeart listeners. Podcasts and broadcast radio station inventory join the platform in 2026, the companies said.

Amazon Ads pitches content-commerce measurement amid budget scrutiny

In a sponsored WSJ column, Amazon Ads VP Alan Moss cites Nielsen data on streaming’s rise and a MAGNA study finding 63% of viewers want to buy products seen on TV.

Charlamagne Tha God lands No. 10 on Forbes’ highest-paid podcasters list

Inside Radio reports that Forbes estimates Charlamagne Tha God’s annual earnings at approximately $27 million, driven partly by a renewed iHeartMedia deal reportedly worth up to $200 million over five years.

ANA: quality, not cost control, now drives programmatic performance

Inside Radio reports that advertisers with disciplined quality governance converted 56.7% of Q4 programmatic spend into benchmark-qualified impressions, versus 37.5% for weaker performers.

Amazon now outspends Netflix and YouTube combined on sports rights

Bloomberg’s Screentime newsletter reports Amazon’s sports-rights spending now exceeds what Netflix and YouTube spend on sports combined. The comparison underscores how aggressively Amazon has built out live sports as a Prime Video pillar versus its streaming rivals.

CBS’s ChatGPT-sponsored sideline report draws fan backlash

During Sunday’s Jets-Titans broadcast, CBS introduced Aditi Kinkhabwala’s sideline report as “presented by ChatGPT,” and social media reaction was swift and largely negative.

YouTube overtakes Spotify as Canada’s top podcast platform

Inside Radio reports that Triton Digital’s third annual Canadian Podcast Report finds 35% of Canadians now use YouTube most for podcasts, up from 28% two years ago, while Spotify slid from 31% to 28% and Apple Podcasts dipped to 15%.

Multiple takes on the same IP are proving additive, not cannibalistic

Overlapping true-crime and IP projects like podcast, doc and drama versions of “American Hostage” are multiplying across platforms. Data from Ampere and Showlabs shows this cross-format layering boosts total viewership rather than splitting audiences.

One top streamer packs 18% more ad minutes into 2026 hours

MediaPost’s Wayne Friedman reports that Ampere Analysis and Guggenheim Securities find the top nine premium streamers averaged 18% more ad minutes per hour in August 2026 versus January.

YouTube pays 30% more for a shrinking NFL Sunday Ticket

The Wall Street Journal’s Nat Ives, WSJ Leadership Institute reports that Sunday Ticket costs YouTube nearly $9 billion over its seven-year deal, up sharply from DirecTV’s roughly $1 billion final season, even as the NFL shifts more games into prime-time windows and leaves fewer for the package.

CTV ad-tech firm Keynes launches AI marketing assistant kAI

The Measure’s Jon Lafayette reports that Keynes, a connected-TV data company, is rolling out kAI, an AI layer built on Anthropic’s Claude atop its Kortex data repository that answers marketer and CFO questions about cross-channel spend instantly.

Genius Sports bets athlete-led shows can convert parasocial fans into league fans

Genius Sports is launching a venture with Chris Paul’s Ohh Dip!!! and Connor Schell’s Words + Pictures to build athlete-led programming powered by official sports data, starting with Paul before expanding to other athlete-creators.

Judge Judy reruns still pull $160 million in ad spend on CBS

TVREV’s Eleanor Semeraro reports that Judy Sheindlin is ending her on-camera career after Judy Justice wraps its current Amazon Prime Video season.

Walmart, Walgreens push digital ad screens into aisles and endcaps

Business Insider’s Dominick Reuter reports that Walmart is testing screens at aisle endcaps with live inventory and pricing, while Walgreens is outfitting 1,200 stores with Looma displays starting in October. Retailers see high-margin ad revenue beyond online.

Cable’s TV viewing share halved in five years, Nielsen data show

Inside Radio reports that cable networks drew 21.2% of U.S. television viewing in January 2026, down from 35.6% in January 2021, while streaming climbed to 47% from 28.9% over the same five-year span, Nielsen data show.

Amazon’s local ad unit is teaming with iHeart, Spectrum Reach on SMB deals

Amazon’s Local Ads division, led by former CBS Radio and Entercom exec Jennifer Mock Donohue, is partnering with broadcasters like iHeartMedia and Spectrum Reach to sell small and mid-sized advertisers into Amazon’s streaming, audio, and Twitch inventory.

Madison & Wall launches 50-market global ad forecast, sees 11% 2026 growth

Madison and Wall reports that Madison & Wall released its full 50-market global advertising data set, built bottoms-up from more than 600 media owners, with quarterly forecasts through 2030.

BIA cuts 2025 local ad forecast to $169 billion, citing tariffs

Inside Radio reports that BIA Advisory Services now projects $169 billion in 2025 U.S. local ad revenue, down 2.4% year-over-year and 1.5% below its earlier $171.4 billion estimate, citing tariffs, weak consumer sentiment and tight credit.

BBC Studios exec: YouTube views alone no longer prove brand value

uk.themedialeader.com’s Jasmine Dawson reports that BBC Studios’ SVP of digital argues that after YouTube’s public view metric changed, a view now only shows something started, not whether audiences stayed, subscribed, or bought in.

Ad-supported streaming tiers keep creeping toward old ad-free prices

Inside Radio’s The Verge. reports that Netflix, Peacock and the Disney+/Hulu/HBO Max bundle have all raised ad-supported pricing in the past two years. Peacock’s ad tier jumped from $7.99 to $10.99 monthly, while the bundle rose from $16.99 to $20 since its 2024 debut.

Channel 4 to cut 28% of workforce in turnaround plan

VideoWeek’s Tim Cross-Kovoor reports that Channel 4 will cut around 340 roles, 28 percent of its workforce, by year end as part of a three-pronged transformation strategy.

Amazon Ads connects its DSP to ChatGPT ad inventory

fr.themedialeader.com’s Vincent Thobel reports that Amazon Ads and OpenAI launched a partnership letting Amazon DSP advertisers book ad placements inside ChatGPT, with Delta Vacations among the first brands testing it.

Amazon MGM sets 2028 release for ‘Mandela Catalogue’ film

TheWrap’s Umberto Gonzalez reports that Amazon MGM Studios, United Artists and Amblin will release “The Mandela Catalogue” on June 9, 2028, following an 11-studio bidding war for the rights.