Covers measurement and streaming. Bylines at The Measure and thewrap.com. Desk record: 54 signals cited since July 2026, 48 published, first to report 1. Updated November 3, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
The Measure’s Jon Lafayette reports that Guideline projects NFL ad revenue will climb 8% to $6.3 billion this season, building on last year’s 7% jump to a record $5.9 billion.
Sep 10The Measure’s Jon Lafayette reports that a new Gracenote report, Home Screen Advantage, finds 26% of viewers say they can’t always find games on TV, and 85% want their set’s first screen to show upcoming games for favorite teams and leagues with how-to-watch info.
Sep 3Gracenote’s Home Screen Advantage study found 26% of viewers often can’t find games on TV, and 85% want their set’s first screen to show upcoming games and how-to-watch details.
Sep 3The Measure’s Jon Lafayette reports that DirecTV for Business polled 2,000 sports fans and found ballpark attendance edged out both home viewing and sports bars as the top choice, 31% versus 29% each.
Sep 3FreeWheel is integrating Truthset’s audience data evaluations into its programmatic advertising platform for connected TV. The move lets advertisers configure data accuracy at the point of buying rather than checking quality after impressions are already delivered.
Sep 1The Measure’s Jon Lafayette reports that connected TV ad impressions for movies rose 16% this summer to 17.7 billion, per AdImpact, while broadcast movie spots fell 50% to 93,600 airings.
Aug 27The Measure’s Jon Lafayette reports that Truthset’s audience-quality ratings, graded AAA to B, are now built into FreeWheel’s Identity Network and Audience Manager, live within days. By Q1 next year, Truthset IDs extend across FreeWheel’s unified audience marketplace.
Aug 27The Measure’s Jon Lafayette reports that IAS says a fraud ring used novel-reading apps to run hidden browser sessions, generating ~$1M/month across 800+ domains. It also faked engagement signals — 25x higher click success, 4x eCPMs — inflating traffic value for buyers.
Aug 25Lineup integrated alfamedia’s alfa Stylo ad editor into its Adpoint and Ad2order products, letting publishers create and book ads in one system. The AI-powered tool offers templates, image generation and text suggestions for building digital and print creative.
Aug 20The Measure’s Jon Lafayette reports that Gracenote’s Q3 Data Hub found sports events on FAST climbed 37.5% year over year, with sports also spreading to 20 non-sports channels. Dedicated sports channel count grew a slower 13.8%, showing growth comes from volume, not new channels.
Aug 20The Measure’s Jon Lafayette reports that Gracenote’s Q3 Data Hub found sports games on FAST channels up 37.5% year over year, with unique titles up 31.2%. Sports also spread beyond dedicated channels, appearing on 20 non-sports FAST channels in July, mirroring linear TV’s pattern.
Aug 20The Measure’s Jon Lafayette reports that WunderKIND is integrating its overlay, masthead and endcap ad formats into Amazon Publisher Services, making its 300+ publisher network available to Amazon DSP and APS bidders. The formats trigger on behavioral signals like exit intent and CTV pauses.
Aug 19The Measure’s Jon Lafayette reports that DoubleVerify will bring brand suitability, viewability and centralized reporting to TikTok’s Pangle ad network across 48 markets. It’s another sign measurement vendors are racing to cover mobile app inventory as ad dollars follow viewers off the open web.
Aug 13The Measure’s Jon Lafayette reports that Tubi is expanding its Gracenote partnership to power natural-language content search and test content IDs in programmatic bid streams. It’s a bet that better metadata drives both discovery and more targeted ad inventory as Tubi and Fox One scale.
Aug 13The Measure’s Jon Lafayette reports that DoubleVerify will assess brand safety and media quality on TikTok’s Pangle ad network across 48 markets, including the US. The deal extends independent verification to a major app-install and mobile ad channel that advertisers have long pushed to scrutinize.
Aug 12The Measure’s Jon Lafayette reports that Fox is renewing and deepening its iSpot partnership, feeding outcomes data into its AdStudio platform for linear and streaming. It’s a signal that TV sellers see attribution and business-outcome proof, not just reach, as the currency advertisers now demand.
Aug 11The Measure’s Jon Lafayette reports that a tvScientific/Pinterest study finds 62% of marketers are starting holiday campaigns earlier and 81% plan performance TV ads this season. It signals CTV’s shift from awareness to a revenue-accountable channel across a lengthening seasonal calendar.
Aug 10IAS’s Threat Lab found a scam hidden in e-book reader apps that hijacked phones to fake ad clicks and engagement. It’s a reminder that fraud keeps evolving faster than brand-safety tools can catch it.
Aug 5The Measure’s Jon Lafayette reports that a Digital Remedy survey finds only 33% of voters say they’re annoyed by too many political ads, lower than industry assumptions. The finding suggests frequency-capping fears may be overblown, but cross-channel control still matters.
Aug 3Fox is expanding its iSpot partnership after a year of using it to measure and optimize campaigns across linear and streaming via Fox AdStudio. It’s a vote of confidence for outcome-based measurement over legacy TV metrics as buyers demand proof of results.
Jul 29