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Clean Creatives’ F-list finds record 1,321 fossil fuel agency contracts

Agencies

OpenAI bets on sponsored chat agents, not publisher payouts

Ad-tech

Olivia Wilde’s Netflix snub for A24 paid off with $60M theatrical run

Streaming

Indie film buyers have money and no movies to spend it on

Streaming

Meta’s creator push still trails YouTube’s ecosystem, insiders say

Creators

IAB survey: AI is embedded in programmatic, but full autonomy lags

Ad-tech

Amazon merges DSP and ad console into one AI ‘Ads Agent’

Ad-tech

Report: CTV brand safety tags often incomplete, self-declared

Measurement

UK video ad spend jumps 18% as TV+ takes a third of investment

Streaming

VMAs’ NFL lead-in drives biggest audience since 2015

Streaming

Best Buy to sell nearly 10,000 items on TikTok Shop

Retail-media

Netflix’s Lizzie Borden ‘Monster’ season gains 20% in week two

Streaming

Fox News extends its lead by building digital IP beyond the linear feed

Streaming

Op-ed: brands should wait and see before buying ChatGPT ads for Q4

Ad-tech

Ad production spreads beyond California and New York, but not evenly

Agencies

eMarketer: Price beats every other streaming perk with viewers

Streaming

Deutsche Bank upgrades Netflix to buy despite September stock slide

Streaming

Parade Media launches studio arm to bridge creators and TV

Creators

CTV now over half of premium video ad views in Europe, FreeWheel finds

Streaming

Spy Ninjas exec details $25M plan to grow YouTube franchise offline

Creators

Meta brings agentic ad optimization to Muse, its ad platform

Ad-tech

Marketers keep betting on AI assistants despite consumer distrust

Ad-tech

Amazon’s Prime Video chief says AI can cut costs, unleash creativity

Streaming

Can OpenAI build a $1 billion ad empire?

Ad-tech

JustWatch launches its own streaming service, JustWatch TV

Streaming

Clean Creatives’ F-list finds record 1,321 fossil fuel agency contracts

Marketing Brew’s Tricia Crimmins reports Clean Creatives’ 2026 F-list counted 1,321 agency contracts with fossil fuel companies, up nearly 9% from last year, with Omnicom and WPP agencies topping the holding-company rankings and independents holding most of the total.

The Record →
OpenAI bets on sponsored chat agents, not publisher payouts
Olivia Wilde’s Netflix snub for A24 paid off with $60M theatrical run

The channels

2233 signals

Clean Creatives’ F-list finds record 1,321 fossil fuel agency contracts

Marketing Brew’s Tricia Crimmins reports Clean Creatives’ 2026 F-list counted 1,321 agency contracts with fossil fuel companies, up nearly 9% from last year, with Omnicom and WPP agencies topping the holding-company rankings and independents holding most of the total.

OpenAI bets on sponsored chat agents, not publisher payouts

AdExchanger’s Joanna Gerber reports that OpenAI’s Colleen Coulter told a Programmatic IO audience that sponsored agents, not standard display-style ads, are the future of AI-native advertising.

Olivia Wilde’s Netflix snub for A24 paid off with $60M theatrical run

The Ankler’s Katey Rich reports that Olivia Wilde turned down a higher offer from Netflix to sell ‘The Invite’ to A24 after a grueling two-night Sundance bidding war.

Indie film buyers have money and no movies to spend it on

The Ankler’s Ashley Cullins reports that top agents including CAA’s Roeg Sutherland and WME’s Deb McIntosh describe a specialty market flush with buyer demand and capital after a $4.7 billion summer box office.

Meta’s creator push still trails YouTube’s ecosystem, insiders say

Next in Media’s Mike Shields reports that despite Meta CFO Susan Li touting partnership ads revenue doubling to ten billion dollars, industry voices say Meta treats creators mainly as an ad-impression source.

IAB survey: AI is embedded in programmatic, but full autonomy lags

Digiday’s Ronan Shields reports that a new IAB survey of Europe’s digital ad industry finds AI already widely used for campaign optimization, but buyers remain cautious about giving agents full authority to trade media autonomously.

Amazon merges DSP and ad console into one AI ‘Ads Agent’

AdExchanger’s James Hercher reports that Amazon Ads unveiled a platform overhaul at unBoxed, renaming Amazon DSP as DVA and merging it with the ad console into a single AI-driven interface called the Amazon Ads Agent.

Report: CTV brand safety tags often incomplete, self-declared

Advanced Television reports that Peer39’s new study finds CTV brand safety classifications often rely on partial or self-declared bid-request fields, with 58 percent of Man of Steel test requests carrying just one genre tag and 11 percent none at all.

UK video ad spend jumps 18% as TV+ takes a third of investment

VideoWeek’s Dan Meier reports that UK digital ad spend hit £21.2 billion in H1 2026, up 13 percent year over year, according to IAB UK and mediasense.

VMAs’ NFL lead-in drives biggest audience since 2015

The Ankler’s Sean McNulty reports the VMAs drew 8.4 million viewers across CBS and MTV in preliminary Nielsen numbers, up 51% from last year’s 5.6 million.

Best Buy to sell nearly 10,000 items on TikTok Shop

Retail Dive’s Tatiana Walk-Morris reports that Best Buy will launch on TikTok Shop in late October with nearly 10,000 products from brands like Microsoft, Dyson, Bose and Oura.

Netflix’s Lizzie Borden ‘Monster’ season gains 20% in week two

TheWrap’s Jose Alejandro Bastidas reports that “Monster: The Lizzie Borden Story” grew viewership 20% from its premiere week to 14.5 million views, staying No. 1 on Netflix’s Global English TV list while expanding its top 10 country footprint from 89 to 92.

Fox News extends its lead by building digital IP beyond the linear feed

Simon Owens reports that Fox News is winning linear TV ratings while also building out digital-only media properties, a growing podcast network, and leveraging its ownership stakes in Tubi and Roku.

Op-ed: brands should wait and see before buying ChatGPT ads for Q4

Retail TouchPoints publishes Zoomd CMO Omri Argaman’s take that marketers should hold off on ChatGPT ads this holiday season, citing OpenAI’s shifting pricing (from $60 CPMs to $3-to-$5 CPCs) and still-forming best practices among early testers.

Ad production spreads beyond California and New York, but not evenly

The Measure’s Eleanor Semeraro reports that XR’s Where Ads Are Made study found states carving out specialized production niches between 2019 and H1 2026.

eMarketer: Price beats every other streaming perk with viewers

eMarketer’s Peter Clark reports that streaming subscribers rank price as the top factor in deciding which services to keep, ahead of content library size, ad-free viewing, and exclusive originals.

Deutsche Bank upgrades Netflix to buy despite September stock slide

CNBC’s Fred Imbert reports that Deutsche Bank analyst Bryan Kraft upgraded Netflix to buy from hold even as the stock has fallen more than 14% in September, its worst month since June.

Parade Media launches studio arm to bridge creators and TV

C21Media reports that Sydney’s Parade Media has launched Parade Studios, a production division built to develop creator-led entertainment for television, streaming and social platforms including YouTube, Instagram and TikTok.

CTV now over half of premium video ad views in Europe, FreeWheel finds

Advanced Television reports that FreeWheel’s latest Video Monetisation Report found CTV hit 53 percent of premium video ad views in Europe in H1 2026, with total programmatic ad views up 44 percent year over year and live ad views rising to 32 percent.

Spy Ninjas exec details $25M plan to grow YouTube franchise offline

Next in Media’s Shelly Soriano, president of Spy Ninjas, explains how the YouTube-native franchise grew to 47 million subscribers by borrowing WWE’s mix of big characters and unscripted improv.

Meta brings agentic ad optimization to Muse, its ad platform

Mobile Dev Memo’s Eric Benjamin Seufert reports that Meta is bringing agentic ad campaign optimization to Muse, its advertising platform, extending automation deeper into how campaigns get built and managed.

Marketers keep betting on AI assistants despite consumer distrust

The Media Leader’s Jack Benjamin reports that Kantar’s Media Reactions study found a net 75% of marketers plan to increase AI assistant investment in 2027, yet just 32% of consumers use such tools to research products.

Amazon’s Prime Video chief says AI can cut costs, unleash creativity

Deadline’s Max Goldbart reports that Prime Video international chief Kelly Day told RTS London that AI “brings down costs” and lets more diverse stories get made.

Can OpenAI build a $1 billion ad empire?

The Digiday Podcast reports OpenAI’s ChatGPT ad business is already running at a $1 billion annualized revenue rate just seven months in, with the company projecting that figure to reach $100 billion by 2030.

JustWatch launches its own streaming service, JustWatch TV

Campaign US reports that JustWatch is launching JustWatch TV, a standalone AVOD, rental and subscription service debuting in October across 12 markets.